Understanding Media & Business
Play • 31 min

Entrepreneur’s idea on how to achieve your business goals and how to overcome the challenges

Today we'll talk about creativity, business development and inspiration with Mr. Mukesh Agarwal, who is the co founder of the MediaANT. The MediaANT is a media buying platform.

The MediaANT was launched in 2012 and has served more than 1000 customers so far with about 300k plus media options to choose from. They help marketers discover media outlets and channels across the country, from TV to digital to outdoor, influencer and beyond. You can do all this on a single platform within a matter of minutes.

Mukesh Agarwal, the co founder of the MediaANT completed MBA in finance from IBM in 2008. He specialized in development and acquisition, strategy marketing, business development, commercial due diligence, and strategic alliances.

Let's speak with Mukesh about his rollercoaster ride so far, and the evolving media landscape.

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